Freedom Pro Brow Pomade | Review

Hello! ♥

Since brows have become such a focal point in the beauty world recently, many brands have released their take on the ever-so-popular Anastasia Beverly Hills Dipbrow Pomade. Freedom Makeup's Pro Brow Pomade costs only £5 and is available in an array of shades similar to those in the ABH line. Although this product can be referred to as a dupe, I do actually think it's quite different from the ABH pomade.. not bad different, just different.

I ordered this back in the beginning/middle of November and there were only a few swatches when I googled the Freedom Pro Brow Pomade, so I just opted for the shade 'Dark Brown' as this is the perfect shade for me in the ABH Dipbrow Pomade.

I was pretty skeptical when I opened the box as it looked a lot warmer and more 'chocolatey' in the pot than I was expecting. However, it isn't as warm when swatched or applied to my brows (thankfully) and I don't think I'll go for Ebony instead just in case it's too dark. Dark Brown seems to be a pretty good match for my brows, but can sometimes look too dark for my liking.

I was really pleased with the formula of this. It's extremely creamy and it literally just glides onto your brows. I feel like this is the reason it's so easy to apply and it's super quick, too! You can shape, define, and fill your brows with ease and I just love it! I pick up a tiny bit of the product with my brush and that's enough to do both my brows and have them looking natural but really neat. Adding a little more product will further define and make my brows look a little more dramatic.

However, the creamy formula does mean you can end up accidentally applying too much product at once because of how much your brush picks up. Also, the more you add, the more shiny/greasy it looks and feels.. I sometimes find myself having to dab my brows with a tissue after using this to remove the shininess.

UPDATE:
After about 4-6 weeks of opening it, it seemed to change the formula a little, for the better! It's a little stiffer and a little less creamy, making it a lot more similar to the ABH pomade. I'm enjoying using it a lot more now, but I do wish it was transfer/smudge-proof.

The Freedom Pro Brow Pomade is available to purchase in 11 shades, so you can easily find the perfect shade to suit your skintone and hair! I also want to add that this does actually last all day on my brows, but it's not transfer proof or waterproof.

Despite the Freedom Pro Brow Pomade (2.5g) being significantly cheaper than the ABH Dipbrow Pomade (4g), it actually contains just over half the amount of product than ABH.. But I doubt I'll be running out this any time soon so I don't think it's that much of a big deal!

What do you think if you've tried this? 

This is the first product I've tried from Makeup Revolution's new sister brand and I'm looking forward to trying more.. I've especially got my eyes on their Pro Powder Strobe palette!

Thanks for reading, Thahira x